The move is aimed at ensuring the quality and purity of gold jewellery and protecting the interests of consumers

Around 20-25 percent of the industry's inventory still needs to be HUID hallmarked.

Consumers can view the details of hallmarked jewellery, such as type of jewellery, purity, name of AHC, name of the jeweller, date of hallmarking, through the BIS Care app

The ripple effects of mandatory hallmarking are already being felt by the retail industry as the move has boosted consumer confidence in gold

Speaking at a webinar organised by the Bureau of Indian Standards, Department of Consumer Affairs, Government of India, to discuss gold hallmarking, the Union Minister said that constructive suggestions will be incorporated and teething issues in implementation would be resolved by the committee

Placing greater onus on transparency and accountability, the initiative will greatly reduce instances of consumer victimisation and cheating at the hands of fraudulent players who indulge in malpractices

P.N. Gadgil Jewellers won awards under the three categories like 'Emerging Brand Award', 'Brand Revitalization Award' and, 'Award for Marketing Excellence in Gems & Jewellery Sector'.

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